What to Shop

Apgujeong & Cheongdam Apgujeong & Cheongdam
Luxury Fashion Street, Asia’s Champs-Élysées: High-end Fashion and Beauty Salons The main shopping districts for the rich in Gangnam. Many young people interested in fashion and hair crowd the district. Considered to be ‘hot’ places, Apgujeong and Cheongdam-dong typically lead in new fashion styles and social trends in Korea.

Myeong-dong Myeong-dong
No.1 Tourist Destination
Myeong-dong is one of the busiest places in Seoul and is among Korea’s premier shopping destinations. Over 1 million shoppers pass through this area each and every day. Located in the heart of Seoul, Myeong-dong market has been a witness to Korea’s tumultuous modern-day history as a center of city politics, economy, and culture. 

Insa-dong Insa-dong
Culture and Crafts Aplenty
Insa-dong Street is one of the most memorable attractions in Seoul and represents the focal point of Korean traditional culture and crafts. Stores in Insa-dong specialize in a wide variety of goods that can only be purchased or appreciated in Korea: hanbok (traditional clothing), hanji (traditional paper), traditional teas, pottery, and folk crafts.
Visit Korea Seoul Tourism Organization